Link Tracking | Odoo Marketing Analytics

Link Tracking

Odoo Marketing

Track every click and understand your marketing performance.

Odoo Link Tracking generates trackable links with UTM parameters for your campaigns and records every click, so you can see which channel, email, or social post actually drove traffic and conversions. Simplify-ERP sets up a consistent UTM naming convention across your channels so click and conversion data stays comparable as campaigns scale.

Odoo module: Marketing Automation / Link Tracker
Setup effort: Low, naming convention setup
Best for: Multi-channel campaigns
Integrates with: CRM, Email, Social, Website

Use cases

Digital marketer at a professional services firm

Situation: The team posts the same announcement on LinkedIn, in a newsletter, and on the blog, but cannot tell which channel actually brought visitors to the site.
How we solve it: Simplify-ERP sets up a distinct tracked link for each channel, so the marketer can compare click counts per channel in one report instead of guessing which post worked.

Growth lead at an online course provider

Situation: Paid ad spend is split across two platforms, but there is no shared way to see which platform's clicks actually convert into paying customers.
How we solve it: The growth lead tags each ad platform's links with distinct UTM parameters, so conversion attribution in Odoo shows which platform's traffic is actually converting, informing where to shift budget.

FAQ

Frequently asked questions

What is a UTM parameter and why does it matter?

A UTM parameter is a small tag added to a URL that identifies the source, medium, or campaign it came from, letting Odoo attribute a click, and later a conversion, back to the specific link you shared.

Do I need to build tracked links manually each time?

No, the link tracker generates a short trackable URL for you based on the campaign details you enter, so you do not have to construct UTM strings by hand for every post or email.

Can I see which specific link drove a lead or sale?

Yes, conversion attribution connects a click on a specific tracked link back to the CRM lead or opportunity it eventually produced, so you know which link actually contributed.

Does this work across email, social, and other channels?

Yes, the same tracked-link approach works across email, social posts, ads, and any other channel where you can share a URL, giving you one consistent view across channels.

UTM Parameters

Automatic campaign tracking.

Click Analysis

Detailed click statistics.

Conversion Attribution

Understand your traffic sources.

Cross-Channel

Tracking across all channels.

Enable Tracking

Measure your marketing success precisely.