Marketing coordinator at a 30-person B2B consultancy
- Situation
- The team publishes articles on a separate WordPress site that is disconnected from the CRM, so there is no visibility into which posts actually generate leads.
- How we solve it
- Simplify-ERP migrates the blog into Odoo Website, so each post sits on the same domain as the CRM forms, and marketing can trace a reader from article view to submitted lead in one system.
